With some simple internal communication tools, you can capture their important insights without taking staff away from their day job – often an operational concern. They’re also the most likely to have an accurate picture of how the organization is currently perceived. These initiatives are great for uncovering your brand DNA, and for identifying areas of focus.īe sure to capture frontline staff feedback. These employees are highly influential as they interact with customers regularly, and are the personification of your brand. Remember to play these back to staff later, as this shows their opinions count and reinforces engagement.

Open-ended questions, such as ‘what makes us unique’, or ‘describe our brand to someone you’ve just met’ can return incredibly honest and insightful responses. Invite staff to complete a brand spectrum survey (see example below) to see how current and desired perceptions match up.Īn effective workshop or survey idea is to ask employees to choose from a selection of images and words that they believe best define the brand. Here's 6 tips to develop your internal brand:ĭon’t let the marketing team have all the fun! The best examples of employee brand engagement are when internal communicators and the marketing team come together.Īgree on how to get staff involved with the branding process from the outset: a good starting point is to run a series of joint workshops and/or quizzes to discover how staff currently feel about your brand. So we’ve taken these insights and created the following tips to help develop your internal brand communication. Having worked with multiple brands throughout the years, we’ve learnt a thing or two about what works and what doesn’t in internal brand engagement.įrom hospitals to large enterprises, major banks to the armed forces, we’ve helped many internal communicators meet the challenge of brand engagement. The good news is there are lots of ways to get employees to back your brand, authentically and enthusiastically – and you don’t have to be hipster! Perhaps that’s because we hope some of their coolness might rub off.īut if your organization hasn’t yet made it on to the shortlist of the world’s best brands – think Amazon, Apple & Google - fear not.

Digital brand activation examples